Marketing
For 2026
Shed Enduro
Reach & Visibility
Sell-out Rate:
The Shed Enduro has sold out since its 2018 inception
From 2022-2025 the race has sold out within minutes of going live
In 2026 we are growing by 20% to 300 racers
Spectator Traffic:
Hundreds of fans show for the race and podium event
In 2025, five professional photographers & three YouTube influencers covered the race
New, in 2026: a dedicated photo/videographer to capture media for sponsor products
Geo- & Demographic Reach:
In 2025, 250 racers attended from 152 cities and 12 states
Mid-Atlantic was our densed zone
22% female participation
Social Reach:
We over perform with engagement to generate a buzz
Our unique three-pillar organization allows us to maximize social media
Our understanding of social media is growing, resulting in multiple +100,000 viewed instagram reels
2025 Shed Enduro Race Demographics:
Average Racer Age: 31
Median Racer Age: 30
Core Racer Range: 18-40
Over 40 y/o: ~22%
Under 18 y/o: ~6%
~80% Male; 20% Female
B-Team Productions 2025 Effort
$9000.00+ in donationssts,
Established inaugural Female Shed Enduro Race Scholarship
Assist in B-Team racers in obtaining collegiate bike scholarships
Led over 300 hours trail stewardship
Obtained partnership with over 35 businesses and associations in 2025 with 100% retention for 2026
B-Team Racing
2025 B-Team Racing – Grassroots Race Team
Title Sponsor: Worldwide Cyclery
Team Make-up: 24 Male; 5 Female; Avg. Age: 31; Range: 11-55
Four U.S. National Champs (two reigning)
Three U.S. Open Champions (three reigning)
Entered: 40 Events
Individuals Posted Starts: 139 starts
Won: 33 races
Podiumed: 87 races
